Starting a Branding And Marketing Company In Kenya

Starting a Branding And Marketing Company In Kenya
There are more and more companies in Kenya that are purchasing branding and marketing services. For every marketing guru, it’s an ultimate dream to own a branding and marketing company. But most people are stuck there at the ‘idea stage’ because of a lack of information or the right guidance on where to begin.
We explain the process of starting a branding and marketing agency in Kenya.

  1. Branding And Marketing Company setup and registration
    Before anything, it is important to register an entity. Here are a few entity types you might want to consider.
    Sole Proprietorship; Easiest to operate. Here the owner and the business are considered to be one entity. Therefore the owner assumes all the liability.
    Limited liability private company(LTD); This is a business structure that is privately owned, and it limits its owners’ liability to their shares, limits the number of shareholders to at least one director and 50 members, and also restricts the shareholders from publicly trading shares.
    Limited Liability Partnerships; This is an entity that combines the benefits of a Limited liability Company and the flexibility of a partnership. The Entity is a separate legal entity and the liability of the partners is limited to the extent of their contribution in the LLP.
    In most cases, a branding and marketing agency does not require additional compliance with the authorities. However, if you are a foreigner, or would like to have foreign employees, you will be required to apply for the relevant work permits. You can find out more details here .
  2. Identify Your Target Market
    What you need to do is identify your ideal clients. What you need to do is identify your ideal clients.
    Business model– Identify the type of companies you would want to work with for a start. (Local companies, SaaS, service companies)
    Industry-(Healthcare, manufacturing, real estate, etc).
    company size – ( Small businesses, fortune 500, big organizations).
    Before you employ your whole department, you need to start with a service you are good at. This is the service that will be the foundation of all the others. Then, you need to start scaling from there.
  3. Build your team
    When starting a branding and marketing company, you might hire graphic designers and people who will run certain campaigns for might be hard at the beginning to budget for many employees, but as the company grows you can hire more people to work for you.
  4. Come Up With A Business plan
    Before you start your business, you need to write down your business plan. Studies show that businesses with professional business plans are 2.5 times more likely to achieve their goals.
  5. Come Up With A Marketing Strategy For Your Branding and Marketing Company in Kenya
    You will need to stand out from your competitors in order to market the heck out of your company. When marketing your company, you will need to market the heck out of it.
    You need to do it exceptionally well so that other companies will help you stand out. This is a perfect case of “which shopkeeper sells without goods?” You will require expert advice on this to help your company
    You will need client testimonials as well. If you have worked in freelancing before, you could contact your previous clients for testimonials. If you haven’t, you could start offering some services for free and build a few client cases to get testimonials. You can also approach companies that you know are looking for branding and marketing services
  6. Get Connected With People in Your Branding and Marketing Industry
    To understand how to be a successful brand in Kenya, firsthand, networking is the best way. Attending events in the marketing space is the way to get to know people in the industry. Following them on social media is the way to keep up with them.
    You are most likely to get referrals and new clients from such places of business. So befriend, network and foster these relationships. They are going to be beneficial.
    The easy-to-follow tips will help you on that journey. Especially if you have a background in marketing, then building a brand the company will be easy to start due to the fact that, you understand the service you are offering and the best part about it is that, it comes from the passion for marketing. And, a business that comes from passion and expertise will be successful and will grow into a bigger business. You can start your own business for as long as you want