Strategies to help you Succeed in Business in Kenya To Succeed in Business in Kenya
To succeed in business in Kenya today, you need to be flexible and have good planning and organizational skills. Many people start a company thinking that they will turn on their computers or open their doors and start making money, only to find that making more money in a business is much more difficult than they thought. Get Organized To be successful in business you need to be professional. Professionalism will help you complete tasks and stay on top of things. Create a to-do list each day and as you complete the item check it off your list. Therefore you will not forget anything and making sure that all the tasks are covered.
- Your Company, Your Asset
Understand and appreciate your company as assistance. If you were to sell or to divert your time elsewhere could the company survive without you? Build a company that is bigger than you. This will allow you to keep the company vibrant and growing forever with or without you.
- Plan, plan and plan some more
You need a destination and a map to get there. There is nothing wrong with planning for your success. A business plan helps the business owner to think through issues and understand problems. Write a strategic plan for the company with long and short term goals. The short term enables greater accuracy in completing the action steps to achieve the key initiatives.
- Brand, Market and Image
Who is your customer? Where are they located? What is the size of the market? What do they see when they look at your company? It’s easy to create marketing materials, but the magic comes from having a strong strategy and focus behind them.objectives you have targeted to customers you are trying to attract. Social media is an incredible asset to any business which builds a network of followers, friends and supporters that you can count on.
- Learn to sell and keep learning
Learn the art of selling, get outside help where needed. Sales success depends on selling well. There are 6 aspects of sales: the Society, Silo, Solution, Process, People and Rhetoric.–realizing the problems that the company can solve that other companies cannot; Strategy – developing a plan; Structure – accountability, management and compensation of the sales force; and Systems – the methodology that the company deploys.
- Analyze your Competition
The competition breeds the best results. To succeed, you can’t be afraid to study and learn from your competitors. After all, they may be doing something right that you can implement in your business to make more money.
- Manage People, Process and Benefits
To be successful, a business relies on its ability to attract and retain quality employees. A benefits program is a tool to build loyalty within an employee pool, as it shows how much an employer cares about them. Employers who care get employees who care.
- Operations and Accounting
Accounting is important when you are starting out, you get to know what you are getting yourself into in terms of numbers. Financial statements and reports show the health of the business. Make sure as a business owner you understand the ins and outs of cash, plan to build wealth, pay taxes, provide benefits for employees, and compliance measures.. When dealing with customer debt it’s important to ask yourself how risky the client is. Separate your business and personal accounts. Establish good financial reporting policies and procedures from the start.Ensure that you have consistent policies and procedures in place so that as you add new people to the organization, you will continue to record transactions in a consistent manner.
- Retaining Customers, Maintain Communication
Your number one focus as a business should be trying to build a relationship with your customers, not just completing transactions. Get to know why your customers prefer your products/services and help them find success in using them. They will get emotionally attached to your company and they will contact you proactively in addition to replying to complaints. With the complaints and issues that travel fast on social media today, ignoring them can hurt your business brand, but dealing with them can potentially promote your brand.
- Invent or Improve
Technology is important because it allows businesses to scale up and provide consistent results. The advantage of technology is that it enables business functions to connect directly with each other. Technology is constantly evolving, so as a business, you either invent or improve with the times in order to deliver faster. products and services will help you become an efficient business. No matter how great your product is, you must constantly innovate your offerings or you will die.